Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals out to a theater (or a computer screen) to hear all about its latest products and services. Apple calls these “Special Events,” and streams them online to its millions of fans.
Even in years like 2020 and 2021, nothing stops Apple from creating and launching new products at a series of events. In 2021 there were four such events: a spring event on 20 April, WWDC on 7 June, the iPhone launch event on 14 September, and a Mac launch on 18 October. In 2020 we even had an additional event in November.
We think the event might be held on Tuesday September 13, although there is a rumor that it could be held earlier than that on September 6.
What happens at an Apple Keynote?
Apple used to hold live events at which the company would unveil its latest products and plans during a keynote address in front of a large crowd.
Following the pandemic, Apple doesn’t tend to invite people to events, but it makes no less of an impact by inviting everyone to join it in an online broadcast.
Apple usually holds four such events a year, but some years there will be no spring event and other years Apple will skip the October event. Based on previous years, you can expect Apple’s year to look something like this:
March/April (often includes iPads)
June (WWDC – mostly software, sometimes high-end/pro hardware)
September (iPhones and Apple Watches)
October (iPads and consumer-focused Macs)
What time will the next Apple event start?
Apple’s events usually start at 10 am at Apple’s HQ in California, which is 1 pm ET and 6 pm UK time.
Here’s what that translates to in the countries where most of our readers live:
US: at 10am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
Canada: as above, and 2 pm (AST/ADT)
UK: at 6pm (GMT/BST)
Europe: at 7pm (CET/CEST)
India: at 10.30pm (IST)
Australia: next day at 1am (AWST/AWDT), 2.30am (ACST/ACDT), 3am (AEST/AEDT)
New Zealand: next day at 5 am (NZST/NZDT)
Apple events usually last between one and two hours.
September 2022 iPhone event
Likely Tuesday, September 13 or Wednesday, September 14
Who knows what autumn 2022 could bring, but Apple has launched a new iPhone in the September of practically every year in the past decade, so a new iPhone seems almost certain for September.
2020 was an exception to that rule – with the iPhone launch in October, but the company still held a September event. Apple clearly likes to hold September events.
On that basis, if you want to pencil in a potential date for an iPhone launch – or at least a September event – based on the dates Apple has held previous September events took place on we predict Tuesday 13 or Wednesday 14 September 2022.
2021: Tuesday, September 14
2020: Tuesday, September 15 (Not an iPhone event)
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12
2016: Wednesday, September 7
2015: Wednesday, September 9
2014: Tuesday, September 9
2013: Tuesday, September 10
2012: Wednesday, September 12
What will Apple launch at the September 2022 event?
The iPhone 14 seems like a safe bet. In 2022 the lineup is expected to consist of two medium-size iPhones and two large iPhones. There will not be a mini iPhone in 2022, apparently.
Apple launched new AirPods in October 2021, but there are new AirPods Pro coming in 2022, according to rumors. The iPhone event seems most likely.
October 2022 Mac event
Tuesday 12 October 2022 – predicted
In 2020 October saw Apple unveil the iPhone 12. It was an unusual year though and normally the iPhone would have made its premiere in September. October is usually the month when Apple announces new Macs and new iPads.
Wondering what date to pencil in for 2022? The October events of the past have (or haven’t) taken place on the following dates, so we anticipate an event on Tuesday 12 or Wednesday 13 October.
2021: Monday, October 18
2020: Tuesday, October 12
2019: No event
2018: Tuesday, October 30
2017: No event
2016: Thursday, October 27
2015: No event
2014: Thursday, October 16
2013: Tuesday, October 22
2012: Tuesday, October 23
2011: Tuesday, October 4
What will Apple launch in October 2022?
It looks like Apple’s October event will be a Mac and iPad launch, as seems to be Apple’s tradition. You can expect to see:
We could also see a new Mac Pro – indeed it’s now two years since Apple announced the move away from Intel.
There is no 27-inch iMac model (at least for now) but there are plenty of rumors that a new iMac Pro is coming. A 24in iMac update is, apparently, not happening until 2023…
Spring 2023 event
We don’t know when Apple will hold its first event in 2023, but here’s when the last ten spring events have happened:
2022: Tuesday, March 8 (virtual event)
2021: Tuesday, April 20 (virtual event)
2020: No March event due to COVID-19 lockdown, but iPhone SE launched on April 24
2019: Monday, March 25
2018: Tuesday, March 27
2017: No March event
2016: Monday, March 21
2015: Monday, March 9
2014: No March event
2013: No March event
2012: Wednesday, March 7
2011:Wednesday, March 2
2010: Thursday, April 8 (there was also a January event that year)
What will Apple launch in spring 2023?
We’ll be better able to predict what will come in spring 2023 once we know what Apple fails to launch in the fall or 2022. We are hearing rumors about a new Apple TV and HomePod though.
WWDC 2023 event
It’s a safe bet that WWDC23 will happen at the beginning of June 2023. With the exception of 2020, the conference has been held in the first week of June, with one or two exceptions. Here are the dates at which WWDC has kicked off in previous years. The event is a week long and the keynote is always on Monday.
Here’s when the last ten WWDC events have happened:
WWDC 2022: June 6-10
WWDC 2021: June 7-11
WWDC 2020: June 22-26
WWDC 2019: June 3-7
WWDC 2018: June 4-8
WWDC 2017: June 5-9
WWDC 2016: June 13-17
WWDC 2015: June 8-12
WWDC 2014: June 2-6
WWDC 2013: June 10-14
WWDC 2012: June 11-15
What will Apple launch at WWDC23?
Apple always reveals its new operating systems at WWDC, so that means: iOS 17, iPadOS 17, macOS 14, watchOS 10, and tvOS 17.
New hardware sometimes makes an appearance at WWDC as well, and it’s usually the stuff that developers want, namely “Pro” model Macs. However, it was new MacBook Pro and MacBook Air models that were announced at WWDC 2022.